Blu-ray Disc asocijacija je ponosno najavila da je više od milion BR filmskih diskova prodato širom Evrope. Trend prodaje se zahuktava, jer je u 44. nedelji ove godine prodato čak 66.000 filmova. Kako bi zabila nož u leđa rivalima iz HD DVD grupacije, Blu-ray Disc asocijacija je u svom saopštenju za medije objavila da je čak 73% HD filmova kupljenih u Evropi upravo u BR formatu. Strpljivo čekamo odgovor iz HD DVD grupacije.
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