Poslednji izveštaj Blu-ray asocijacije govori o enormnom rastu prodaje tokom prve polovine 2008. godine. Američki korisnici potrošili su više od 194 miliona na HD diskove od januara, što predstavlja rast od preko 350 procenata u odnosu na kombinovanu prodaju Blu-ray i HD DVD naslova. BDA (Blu-ray asocijacija) je ponosna na činjenicu da će prodaja utrostručiti prihode od internet downloada ukoliko se ovaj trend nastavi.
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